The Trust Layer forthe | Era
Where consumers verify trust before buying and companies prove transparency to convert more customers.
Why Certified Companies Win
Independent certification is a competitive advantage that drives measurable business results.
Convert Skeptical Customers
Certified companies see 10-15% average conversion rate improvements as customers trust verified transparency over competitor claims. When trust is proven, browsers become buyers.
Build Customer Loyalty
Independent verification creates trust that keeps customers coming back. Higher lifetime value. More referrals. Lower acquisition costs. Trust becomes your competitive moat.
Lead Your Category
Be the trusted choice while competitors scramble. Your competitors claim transparency—you prove it. Early certification creates differentiation before it becomes mandatory.
How SiteTrust Works
Independent verification of AI transparency practices. Trusted by consumers, proven to drive results.
Companies Apply
Organizations submit documentation showing their AI transparency practices and policies.
We Verify
Independent auditors review practices against our published standard and criteria.
Public Registry
Certified organizations are listed in our searchable public registry. Consumers verify trust before buying.
Turn Transparency Into Competitive Advantage
Join companies converting more customers through verified AI transparency. Independent certification that proves trustworthiness and drives business results.