The Trust Gap
Customers cannot tell responsible AI companies from irresponsible ones. Claims without verification are just marketing, and skeptical customers walk.
Get Certified · the "Prove it" step
You use AI. Your customers know it. Get on the record, and get protected.
AI that works without disclosure. Trackers that fire before consent. That is the exposure your site carries, and your reputation rides on it. SiteTrust certification closes the gap.
Certification starts in as few as 3 business days.
70%+
of consumers do not trust AI-generated content from companies
80%
increase in trust with independent certification (KPMG)
Jan 2026
AI exclusions arrive in standard liability policies
1,725+
court decisions involving unverified AI content
The Hidden Risks
Your reputation is riding on risks you cannot see.
The Regulation Wave
The EU AI Act, Colorado AI Act, FTC enforcement, and a wave of California privacy lawsuits are accelerating. Sites without structure will be reacting.
The Coverage Gap
Right now, you are self-insured against AI risk because standard liability policies exclude it. Disclosure is the cheapest risk management there is.
We address the hidden risks of your site. In return, you have a Trusted Site.
Undisclosed AI and tracking without consent, we handle them. The liability gap that remains is covered by SiteTrust AI Risk Coverage.
The SiteTrust Seal
The trust mark on your site, with your certification record behind it.
Published AI Policy
Structured disclosure of how you use AI, on the record.
SiteTrust Consent
Your site asks first: consent-first by default, with the evidence to prove it.
Attorney-Supervised Policies
Privacy and cookie policies that move when the law moves.
Data & Privacy - In Every Plan
Your site asks first. And can prove it.
Every certification now includes SiteTrust Consent because a trusted site does not just disclose its AI. It asks permission before it tracks.
Consent-first by default
Trackers stay off until your visitor says yes: analytics, pixels, chat, and session recording. The default matches how privacy law is actually being enforced.
Evidence, on record
Consent records with timestamps, plus a plaintiff-style evidence report of your own site. Proof you can hold up, not promises.
The banner that discloses AI
The only consent layer that also tells visitors when AI is in the room, including chatbot disclosure where transparency rules expect it.
Three Plans
Pick your risk reduction plan.
One trust seal, one standard. The registry shows your standard.
Plan 1
Disclose
The hidden risks, handled.
Self-report how you use AI through our structured framework, run your site consent-first, and put your protection on record with an annual evidence report.
$299/yror $30/mo
Start DiscloseMost Popular
Plan 2
Verify
The proof, published.
SiteTrust independently verifies your disclosures twice a year and publishes your listing in the public registry, where clients, carriers, and counterparties can check it. AI Risk Coverage becomes available.
$849/yror $85/mo
Start VerifyPlan 3
Audit
Every question, answered.
Quarterly assessments of your AI systems, policies, and practices, with the certificate and documentation procurement teams and regulators actually ask for.
$1,650/yror $165/mo
Start AuditProof Converts
Proof is more than compliance.
Your competitors claim responsible AI. Certification proves it, and proof converts.
Convert Skeptical Customers
10-15% average conversion improvement for certified companies.
Build Customer Loyalty
Trust, once proven, compounds: higher LTV and stronger referrals.
Lead Your Category
First movers own the trusted position while competitors react.
AI Risk Coverage available from Verify up.
Right now, most businesses are self-insured against AI risk because standard policies exclude it. SiteTrust coverage is built on the same standard your certification proves. Quoted separately, when you are ready.
E&O - for professionalsD&O - for companies
Do not wait for regulation to tell you what to do.
Prove it. Govern it. Cover it.