Get SiteTrust Certified
Convert more customers with verified AI transparency. Certification that builds trust, increases conversions, and creates a competitive advantage.
Our Certification Process
Company Information
Complete online form with organization details and supporting documentation
Review & Audit
SiteTrust team reviews application. Tier 2/3 include third-party audit (1-4 weeks)
Certification Issued
Receive badge, registry listing, and certificate. Valid for one year.
Why Companies Get Certified
Independent certification is more than compliance. It's a competitive advantage that proves your business is trustworthy.
Higher Conversions
Companies certified for AI transparency see measurable business results: 10-15% average conversion rate improvement within 90 days, as customers trust verified transparency over competitor claims.
Customer Loyalty
Customer retention is significantly higher among companies that certify their AI use. People trust you more, and customers return. Higher lifetime value. More referrals. Lower acquisition costs. Trust becomes your competitive moat.
Competitive Edge
Be the trusted choice while competitors scramble. Your competitors claim transparency; independent certification proves it. Early certification creates differentiation before transparency becomes mandatory.
Jeff Usner
Leadstore
"SiteTrust's transparency framework transformed how our customers engage with us. We've seen measurably higher conversion rates and stronger customer confidence, transparency isn't just the right thing to do, it's smart business."
Elliott Feldman
Feldman Law
"In legal services, trust is everything. SiteTrust gave us a clear path to demonstrate our transparency, and our clients have responded with deeper trust and credibility. It's accountability that actually builds your brand."
George Rivera
Buy Back Time Formula
"Increased engagement, higher conversions, lower acquisition costs, SiteTrust delivered the trifecta. Transparency is the competitive advantage we didn't know we needed. Excited for what's next."
Choose Your Certification Tier
All tiers include badge, registry listing, and annual renewal. Higher tiers add independent audits and technical verification.
Tier 2 - Verified
Independent verification that proves what competitors only claim — the trust signal that converts.
Verified responsible AI through independent audit, governance review, and transparency reporting
$10,000 / year (billed annually)
- All Tier 1 benefits
- Third-party independent verification
- Enhanced AI transparency policy
- Consumer recourse process
- Annual public transparency report
- Priority registry placement
Third-party independent Verification 1 - 2 weeks
Tier 1: Certified
The accountability standard that turns AI trust into a competitive advantage
Establish your transparency foundation — the most visible of the four pillars of responsible AI. Publish your AI policies, disclose where customers interact with AI, and earn the SiteTrust badge that tells your market you're accountable.
That's less than $7/day to prove your AI practices are accountable — and searchable by every customer who checks.
- Published AI Usage Policy — a ready-to-deploy policy written to the SiteTrust standard that tells your customers exactly how you use AI
- Point-of-Use Disclosure Framework — clear indicators wherever customers interact with AI, so there are no surprises
- Dedicated Transparency Contact — a named point of accountability your customers can reach with questions about your AI practices
- Public Registry Listing — your company listed in the searchable SiteTrust registry where customers, partners, and regulators verify responsible AI practices
Review: 3 - 5 business days
Tier 3 - Audited
The enterprise standard for responsible AI — technical audit, continuous monitoring, category leadership.
Comprehensive responsible AI governance with technical verification and continuous monitoring
$25,000+ / year (billed annually)
- All Tier 2 benefits
- C2PA technical audit
- Real-time compliance monitoring
- Advanced AI governance framework
- Quarterly reporting and reviews
- Legal & regulatory advisory access
Review + Third-party audit: 2-4 weeks