The SiteTrust Trust Badge

Not a logo. A record.

Trust seals failed because they asked visitors to take a picture's word for it. The SiteTrust badge opens. It shows what was checked, when, and what comes next, on a site watched for the two biggest hidden risks: undisclosed AI and tracking without consent.

Every Trusted Site plan includes the badge. The scan is where it starts.

SiteTrust Trusted Site·last reviewed August 2026

SiteTrust Certified Trusted Site badge
SiteTrust Trusted Site badge opening a public certificate record
10 checks behind it
The badge appears only when a site meets the Trusted Site standard
Dated, always
Last review and next review, visible to every visitor
Registry-backed
Every badge matches a listing on the public registry
What the badge says

Three answers, before anyone asks

A visitor who clicks your badge gets the three things no logo can give them.

What was checked

The ten checks, by name

The certificate view lists every check with its own verdict: from Tracker Inventory through AI Disclosure to Cleanup and Re-Test. No summary claims, no self-praise. The checks speak.

When it was checked

Dates, not decoration

Every badge carries its last review date and its next scheduled one. Reviews run on a schedule, so the badge never outlives the truth behind it.

Who stands behind it

A registry, not a rumor

Every badge matches a listing on the public SiteTrust registry. Customers, insurers, and lawyers can look a site up without asking anyone's permission.

Why this is different

The trust seal is dead. The record replaces it.

A generation of website seals taught visitors one lesson: a picture proves nothing. We agree. That is why ours is not a picture.

The old trust seal

  • A static image anyone can copy
  • No way to see what was reviewed
  • No date, so it never expires and never means anything
  • Vouches for the checkout, ignores the rest of the site
  • Silent on AI and silent on tracking

The SiteTrust trust badge

  • Opens to a live certificate view served by SiteTrust
  • All ten checks listed by name, each with its verdict
  • Last review and next review shown on the record
  • Covers the whole site: trackers, consent, AI, policies, legal pages
  • Backed by a public registry listing anyone can search
How you earn it

The badge is the finish line of the scan

No application essay, no committee. The standard is the ten checks. Pass them and the badge is yours to display.

Step 1

Run the free scan

Ten checks against the Trusted Site standard, starting with undisclosed AI and tracking without consent. The report shows where you stand.

Step 2

Fix what it finds

Every finding has a fix path included in your plan: disclosure, consent that asks first, policies that match reality, legal pages that hold up.

Step 3

Pass all ten

A Trusted Site passes all ten checks. Strict by design, and every finding is fixable. When your site meets the standard, the badge goes live.

Step 4

Stay on the record

Your site joins the public registry and reviews continue on schedule. The badge stays current because the checking never stops.

A badge that stays honest stays valuable

Reviews run on your plan's rhythm. Verify sites carry a live scan every quarter and an independent review twice a year; Audit sites are scanned monthly and assessed quarterly.

The record reflects the site as it is. If a review finds the standard is no longer met, the fix path opens and the record shows the site is under review until it passes again.

That strictness is your asset. When the standard is hard to fake, holding it says something.

Already have a plan?
Your badge and certificate view are in your dashboard, ready to install.
One line of code. The certificate view updates itself after every review, with nothing for you to maintain.
Install your badge
Get the badge

Every plan earns it. Pick your proof level.

The badge comes with all three Trusted Site plans. The plans differ in how much proof you publish and how often it refreshes.

Disclose
"The hidden risks, handled."
$299/year
Badge with certificate view - 1 site
Verify
"The proof, published."
$849/year
Badge + registry listing + live scan quarterly + independent verification twice a year - 1 site
Audit
"Every question, answered."
$1,650/year
Badge + live scan monthly + quarterly assessments + priority registry placement - 1 site

Frequently asked questions

What does the badge actually show?

The badge itself shows your status and your last review date. Clicking it opens the certificate view: all ten checks by name, the verdict on each, the last review, and the next scheduled one.

Does every plan include the badge?

Yes. Disclose, Verify, and Audit all include the badge and the certificate view. Verify adds the public registry listing, a live scan every quarter, and independent verification twice a year; Audit adds a monthly scan and quarterly assessments.

What if my site fails a check?

The report names what failed and the fix path in your plan handles it. The badge goes live when your site passes all ten. Strict by design, and every finding is fixable.

Can someone fake the badge?

The image can be copied; the record cannot. The certificate view is served by SiteTrust, not by the site displaying the badge, and every real badge matches a listing on the public registry.

Your site already makes claims. Give it a record.

The scan is free. The report names what it finds. A Trusted Site handles the rest.

The free report arrives by email - No card required - Plans from $299/year