The trust layer for the AI era.
We address the hidden risks of your site, undisclosed AI and tracking without consent. In return, you have a Trusted Site. What risk remains after that is covered by SiteTrust AI Risk Coverage.
SiteTrust unifies disclosure, consent, independent verification, and coverage readiness into one operating standard, so trust is not a claim on your site but a record others can verify.
Every business now runs on AI, and runs a website full of tools its visitors never agreed to. Customers cannot tell the responsible from the reckless. Regulators are writing rules. Plaintiffs are writing letters. Somebody had to make trust provable.
Insurers started walking away from AI risk.
We went the other way.
In January 2026, the policy forms the commercial insurance market runs on began letting carriers strip generative AI exposure out of standard liability coverage. The message to every business using AI was simple: you are on your own.
We saw something different in that exclusion. A risk becomes insurable the moment someone stands behind it. So we built the standard that makes standing behind it provable: disclose how you use AI, govern it with human oversight, verify it independently, and publish it where anyone can check. Then we built the coverage on the same standard, and the consent layer that closes the hidden risk on the site itself.
That is not a slogan. It is the reason every piece of SiteTrust exists, from the banner that asks permission, to the registry that holds the record, to the coverage that stands behind what remains.
Every era gets its trust layer.
When a technology becomes unavoidable, the market builds the mark that lets strangers trust it.
The audit
Financial statements became trustworthy when someone independent signed them.
The padlock
Online payment became normal when SSL made the connection provable.
The policy
Data collection got rules, banners, and rights, and enforcement followed.
The Trusted Site
AI disclosed, consent asked, accountability verified. One badge, one registry, one standard.
Reduce. Prove. Cover.
The hidden risks, handled
SiteTrust Consent makes the site consent-first. AI disclosure tells visitors when AI is in the room. Attorney-supervised policies keep the paperwork true.
The proof, published
Independent verification, the SiteTrust trust badge, and a public registry where every listing is verified and dated. Claims become records.
What remains, covered
AI Risk Coverage built on the same standard, E&O for professionals and D&O for companies, for the risk even strong controls cannot remove.
The registry is the point.
A public, searchable record where every name has been independently verified. Not a directory, a standard. When a client, a carrier, or opposing counsel wants to know whether the claim is real, this is where they look.
No empty words.
Evidence over assertion
If it cannot be shown, it is not said. Records, receipts, and reports, not promises.
Humans in charge
AI accountable to a person with a name. Oversight is a practice, not a paragraph.
Ask first
A trusted site asks permission before it tracks, and discloses before it talks.
Stand behind it
We built the standard, we verify against it, and we cover what remains on it.
Built by an operator, not an observer.
Vinnie Fisher
Vinnie is an entrepreneur, author, and former practicing attorney who has spent his career building companies and rebuilding the trust that growth depends on. He founded SiteTrust on a conviction the insurance market later proved right: the businesses that disclose, govern, and verify their AI are the ones the future will do business with.
Your site is asking for trust. Make it provable.
Hidden risks, handled. Trusted Site, earned. What remains, covered.