We're Solving the Trust Crisis
AI is everywhere. Trust is nowhere. Consumers know companies are using AI on them—but not how, when, or whether they can trust it. That uncertainty is destroying conversions, killing loyalty, and creating massive liability.
SiteTrust is building the infrastructure that makes trust verifiable.
Nobody Believes Anything Anymore
The internet broke trust. AI is accelerating the break. Consumers assume they're being manipulated, misled, or straight-up lied to. And honestly? They're often right.
of consumers don't trust companies to tell the truth about AI
would switch to a competitor offering transparency
average conversion improvement for certified companies
of consumers globally trust AI—less than half
Consumers know AI is being used on them—in the content they read, the recommendations they receive, the conversations they have with "support." What they don't know is how or when or whether they can trust it.
This uncertainty is a business problem. Skeptical customers don't convert. Confused customers don't stay. And right now, every company claiming "we use AI responsibly" sounds exactly the same.
The companies that prove their transparency will win. The companies that hide will lose.
Four Pillars of Trust
SiteTrust isn't just certification—it's complete trust infrastructure. Here's how we help companies prove they're trustworthy.
Trust Badge
The visual proof customers look for
Your SiteTrust certification badge is a recognizable trust signal that appears on your website, in your marketing, and everywhere you engage customers. Like the padlock icon that signifies a secure connection, the SiteTrust badge tells visitors: "This company is verified. You can trust them with AI."
Transparency as Competitive Advantage
Turn honesty into higher conversions
Your competitors hide their AI usage. You prove yours. While they scramble to explain undisclosed AI practices, you're already the trusted choice. Certified companies report 10-15% conversion improvements because customers buy from brands they believe.
AI Policy Standard
The framework that defines responsible AI
We didn't wait for regulators to tell companies how to disclose AI. We built the standard. Our AI Policy framework gives you clear, practical guidelines for what to disclose, how to disclose it, and how to prove you're doing it right. This is what responsible AI looks like.
Governance Infrastructure
Build accountability that scales
Transparency without governance is just marketing. SiteTrust certification includes the infrastructure companies need: designated AI officers, consumer recourse processes, incident reporting frameworks, and accountability mechanisms. We don't just certify what you're doing—we help you build what you should be doing.
First Mover inTrust Infrastructure
Think about what happened with financial trust (FDIC, SEC), food trust (FDA, USDA Organic), and web trust (SSL certificates, privacy policies).
Each created an entire industry. Each became mandatory. Each started with a crisis and a first-mover.
SiteTrust is building the AI transparency layer that will become as ubiquitous as the SSL certificate. Ten years from now, consumers will look for the SiteTrust badge the same way they look for "https://" today.
Ready to Lead?
Join the companies that are proving transparency instead of just claiming it. Independent certification that converts customers and builds lasting trust.
Join the companies already proving their commitment to AI transparency.