Why Your Business Needs an
AI Trust Badge
In a world where only 46% of consumers trust AI, a verified badge isn't nice to have—it's the competitive advantage that converts skeptics into buyers.
Your Customers Are Skeptical.
And They Can't Tell You Apart.
They know you're using AI. They know everyone is. What they don't know is whether they can trust you with it.
Without a way to verify your practices, you look identical to every other company making AI claims. Your excellent governance? Invisible. Your competitor's reckless deployment? Also invisible.
Customers can't tell the difference. So they distrust everyone equally—including you. That skepticism is costing you conversions right now.
The Trust Crisis in Numbers
of consumers globally trust AI
Melbourne Business School/KPMG, 2025
believe companies aren't transparent about data use
have stopped buying from companies over trust concerns
Remember the Padlock?
In the early 2000s, online shopping was risky. Anyone could put up a website. How did you know it was safe to enter your credit card?
Then came SSL certificates—the little padlock icon. It didn't mean the site was perfect. It meant an independent authority had verified basic security practices.
Today, you wouldn't dream of buying from a site without HTTPS. That padlock became infrastructure for trust.
"SiteTrust is to AI transparency what SSL was to web security."
The infrastructure that makes the internet trustworthy again. A verified signal that says: "This company has been checked. You can trust them with AI."
Trust Infrastructure Always Wins
Every major era of commerce has required its own trust layer. AI is no different.
What the Trust Badge Does for You
This isn't about compliance—it's about competitive advantage through verified trustworthiness.
Higher Conversions
Certified companies see average conversion rate improvements within 90 days. When customers can verify your practices, skepticism turns into confidence.
More Loyalty
Transparency increases customer loyalty. Higher lifetime value. More referrals. Lower acquisition costs. Trust becomes your competitive moat.
Category Leadership
Be the trusted choice while competitors scramble. Third-party verification beats marketing claims every time. Leaders certify before they have to.
Where the Badge Works
Display your certification everywhere customers look—build trust at every touchpoint.
Website Footer
Where customers expect trust signals
Checkout Pages
Reduce abandonment at decision point
Marketing Materials
Ads, emails, social proof
Public Registry
Searchable verification anyone can check
Sales Collateral
Close enterprise deals faster
Email Signatures
Every touchpoint builds trust
How to Get Your Trust Badge
Three steps. Real verification. Lasting advantage.
Apply
Submit documentation showing your AI transparency practices. Choose your certification tier based on your needs.
Get Verified
Independent review against our published standard. Tier 2/3 include third-party audits for deeper verification.
Display Your Badge
Receive your SiteTrust badge, get listed in the public registry, and start converting skeptics into customers.
What Certified Companies Say
"SiteTrust's transparency framework transformed how our customers engage with us. We've seen measurably higher conversion rates and stronger customer confidence. Transparency isn't just the right thing to do—it's smart business."
"Increased engagement, higher conversions, lower acquisition costs—SiteTrust delivered the trifecta. Transparency is the competitive advantage we didn't know we needed."
Ready to Earn Your Trust Badge?
Join the companies already proving their commitment to AI transparency. The badge is just the beginning—the trust you build is forever.