Your Customers Don't Trust AI Yet. Prove You're Different.
SiteTrust certifies your company across the four pillars of responsible AI — transparency, governance, compliance, and workforce sustainability. The result: a trust signal your customers can verify, your competitors can't fake, and your business can measure.
Get Certified70%+
of consumers don't trust AI-generated content from companies
80%
increase in trust when AI practices are independently certified (KPMG)
10-15%
average conversion rate improvement for certified companies
The Problem
AI Without Accountability Looks the Same as AI Without Ethics
Your customers see fake reviews, deepfake ads, and manipulated content everywhere. Without proof that you're different, they assume you're not.
The Trust Gap
Customers can't tell responsible AI companies from irresponsible ones. Claims without verification are just marketing. Your competitors are making the same claims you are.
The Regulation Wave
The EU AI Act, Colorado AI Act, and FTC enforcement are accelerating. Companies without structure will be reacting to regulation. Certified companies will already be compliant.
The Cost of Inaction
Every day without verified AI practices is a day your conversion rates, customer loyalty, and competitive position erode. Trust is now a measurable business asset.
The Standard
Certified Across Four Pillars of Responsible AI
Responsible AI isn't a single checkbox. SiteTrust certifies your company across the four pillars that together prove your AI practices are accountable.
Pillar 1
Transparency
Published AI policies, point-of-use disclosure, and consumer-facing communication. This is how you prove you're using AI honestly — and it's the foundation of everything SiteTrust certifies.
Pillar 2
Governance
Risk assessment, oversight structures, incident response, and organizational accountability. Without governance, transparency is performative and compliance is reactive.
Pillar 3
Regulatory Compliance
EU AI Act readiness, state-level requirements, FTC enforcement exposure, and proactive compliance planning. Regulation is accelerating — certification means you're ahead of it.
Pillar 4
Workforce & Culture
AI's impact on employee roles, workload sustainability, cultural readiness, and the intentional practices that keep AI adoption from burning people out. The human dimension of responsible AI.
What You Get
Everything You Need to Prove Accountability
- ✓
Published AI Usage Policy
A ready-to-deploy policy written to the SiteTrust standard that tells your customers exactly how you use AI.
- ✓
Point-of-Use Disclosure Framework
Clear indicators wherever customers interact with AI, so there are no surprises.
- ✓
Dedicated Transparency Contact
A named point of accountability your customers can reach with questions about your AI practices.
- ✓
Public Registry Listing
Your company listed in the searchable SiteTrust registry where customers, partners, and regulators verify responsible AI practices.
- ✓
SiteTrust Certification Badge
The trust mark that signals accountability across your website, proposals, and marketing materials.
- ✓
Client Trust Center Access
Ongoing tools, templates, and resources organized by pillar to keep your AI practices current and your certification strong.
- ✓
Scored Certification (0–99)
Your practices rated on a transparent rubric with clear paths to improve your score and badge level.
- ✓
Unlimited Re-Evaluations
Improve your practices anytime during your membership year and get re-scored at no additional cost.
Start Here
Tier 1: Certified
Less than $7/day to prove your AI practices are accountable — and searchable by every customer who checks.
Get CertifiedCertification review: 3–5 business days. As your practices mature, Tiers 2 & 3 extend your certification with independent verification and advanced monitoring.
The Business Case
Accountability Becomes Your Competitive Advantage
When you close the credibility gap, you don't just protect your business — you become the trusted choice when competitors get caught hiding their AI.
Convert Skeptical Customers
When trust is verified, browsers become buyers. Customers choose transparency over competitor claims they can't substantiate.
Build Customer Loyalty
Trust keeps customers coming back. Higher lifetime value. More referrals. Lower acquisition costs. Accountability becomes your competitive moat.
Lead Your Category
Be the company that built responsible AI structure before it was required. Early certification creates differentiation before it becomes mandatory.
Grow With The Standard
Three Levels of Certification
Start with your transparency foundation. As your practices mature, extend your certification to cover all four pillars with independent verification and continuous monitoring.
Tier 2: Verified
Independent verification that proves what competitors only claim — the trust signal that converts.
Tier 1: Certified
The accountability standard that turns AI trust into a competitive advantage.
Tier 3: Audited
The enterprise standard for responsible AI — technical audit, continuous monitoring, category leadership.
Ready to Lead?
Join the companies already proving their commitment to responsible AI. Certification starts in as few as 3 business days.
Get Certified