Your Customers Don't Trust AI Yet. Prove You're Different.
SiteTrust gives your company the trust assets customers can verify, competitors can't fake, and your business can measure.
Get Certified70%+
of consumers don't trust AI-generated content from companies
80%
increase in trust when AI practices are independently certified (KPMG)
10-15%
average conversion rate improvement for certified companies
The Problem
AI Without Accountability Looks the Same as AI Without Ethics
Your customers see fake reviews, deepfake ads, and manipulated content everywhere. Without proof that you're different, they assume you're not.
The Trust Gap
Customers can't tell responsible AI companies from irresponsible ones. Claims without verification are just marketing. Your competitors are making the same claims you are.
The Regulation Wave
The EU AI Act, Colorado AI Act, and FTC enforcement are accelerating. Companies without structure will be reacting to regulation. Certified companies will already be compliant.
The Cost of Inaction
Every day without verified AI practices is a day your conversion rates, customer loyalty, and competitive position erode. Trust is now a measurable business asset.
What You Get
Everything You Need to Show Customers You're Accountable
The public site should answer two questions fast: what you get and what it costs. SiteTrust gives you the visible trust assets customers, partners, and regulators can actually verify.
Our certification evaluates your AI practices across transparency, governance, compliance, and workforce - so you can prove accountability.
Included
Published AI Policy
A ready-to-deploy policy written to the SiteTrust standard that tells customers exactly how your company uses AI.
Included
Certification Badge
The trust mark you can place across your website, proposals, and marketing to signal verified accountability.
Included
Public Registry Listing
Your company listed in the searchable SiteTrust registry where customers, partners, and regulators can verify your certification.
Included
Client Trust Center Access
Ongoing tools, templates, and resources that help keep your practices current and your certification strong.
Included
Scored Certification
A transparent 0-99 certification score with clear guidance on how to improve over time.
Included
Unlimited Re-Evaluations
Re-submit improvements anytime during your membership year and get re-scored at no additional cost.
How It Scales
Start With Tier 1. Expand As Your Practices Mature.
Tier 1 gives companies the clearest public proof of accountability first. When you are ready for deeper verification, Tiers 2 and 3 extend that foundation with stronger oversight and monitoring.
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Build visible trust fast
Publish your AI policy, display your badge, and give customers a simple way to verify your certification.
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Be positioned for upcoming regulation
Documented practices and recurring evaluations help you move from reactive scrambling to credible readiness.
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Create a clean upgrade path
As governance and compliance maturity increase, you can move into Tiers 2 and 3 for independent verification and advanced monitoring.
Start Here
Tier 1: Certified
Less than $7/day to prove your AI practices are accountable and searchable by every customer who checks.
Get CertifiedCertification review: 3-5 business days. As your practices mature, Tiers 2 and 3 extend your certification with independent verification and advanced monitoring.
The Business Case
Accountability Becomes Your Competitive Advantage
When you close the credibility gap, you don't just protect your business - you become the trusted choice when competitors get caught hiding their AI.
Convert Skeptical Customers
When trust is verified, browsers become buyers. Customers choose transparency over competitor claims they can't substantiate.
Build Customer Loyalty
Trust keeps customers coming back. Higher lifetime value. More referrals. Lower acquisition costs. Accountability becomes your competitive moat.
Lead Your Category
Be the company that built responsible AI structure before it was required. Early certification creates differentiation before it becomes mandatory.
Grow With The Standard
Three Levels of Certification
Start with your transparency foundation. As your practices mature, extend your certification to cover all four pillars with independent verification and continuous monitoring.
Tier 2: Verified
Independent verification that proves what competitors only claim - the trust signal that converts.
Tier 1: Certified
The accountability standard that turns AI trust into a competitive advantage.
Tier 3: Audited
The enterprise standard for responsible AI - technical audit, continuous monitoring, category leadership.
Ready to Lead?
Join the companies already proving their commitment to responsible AI. Certification starts in as few as 3 business days.
Get Certified