Build a Recurring Revenue
Responsible AI Advisory Practice
The Certified Transparency Advisor program gives you the training, credential, toolkit, and recurring commission model to help business leaders deploy responsible AI across four pillars — transparency, governance, compliance, and workforce sustainability — with SiteTrust as your platform.
Professional Training
7-module curriculum covering the four pillars of responsible AI, client assessments, and practice building
Recognized Credential
CTA™ designation — the first professional credential in responsible AI advisory
Complete Toolkit
Assessments, frameworks, templates, and client-ready materials
Recurring Revenue
Commissions that pay you every year your clients stay certified
The most underserved leadership need in business today
Companies are deploying AI faster than their leadership can govern it. They're exposed to credibility risks, consumer distrust, regulatory liability, unmanaged adoption, and governance gaps they haven't addressed.
They need advisors who can help their leaders get responsible AI right — across transparent disclosure, structured governance, regulatory compliance, and sustainable AI adoption. That's the full scope of what a CTA delivers.
The demand for responsible AI leadership is enormous. The supply of credentialed advisors who can deliver it is almost nonexistent. And you get to be among the first.
The CTA program was built to fill that gap — giving you a structured four-pillar framework, a recognized credential, and a business model to build a responsible AI advisory practice that generates real, compounding revenue.
SiteTrust Certified Transparency Advisor
The CTA™ is a professional certification that equips you to deliver responsible AI advisory services across four pillars: transparency, governance, regulatory compliance, and workforce sustainability. You get the training to understand the landscape, the tools to serve clients, and a credential that positions you as the expert in a field where almost no one else is credentialed.
CTAs are trained professionals who help companies achieve responsible AI across all four pillars. You assess the company's AI practices, guide them through governance and policy development, address workforce sustainability, and prepare them for SiteTrust's independent certification review. The certification decision stays with SiteTrust — which keeps the standard credible and makes your work more valuable.
Every CTA is also a SiteTrust-certified company. You carry the badge on your own site. You've been through the process yourself. You speak from experience, not brochures.
Use CTA after your name in professional settings — just like CPA, CFP, or CISSP. This is the first professional designation in responsible AI advisory, with SiteTrust as the issuing authority.
How It Works
Five steps from enrollment to earning
The CTA model is built to be systematic and repeatable. You follow the same process for every client — and each one generates multiple revenue streams.
Commissions are the floor, not the ceiling
50% on every certification you facilitate
Earn commissions on Tier 2 and Tier 3 client certifications — and they recur every year your client renews. Place a client once, earn every year they keep their badge active.
7 revenue streams — most advisors only know about one
Beyond commissions, CTAs earn from governance consulting, policy development, employee training, workforce sustainability advisory, fractional CAIO roles, compliance management, and thought leadership.
Most consulting is project-based: you finish, you leave, you start over. The CTA model is different. Every client generates recurring commissions that compound as you grow your practice — on top of the consulting fees you charge directly.
A single mid-size client can generate significant five-figure revenue in Year 1, with substantial recurring income every year after — from the combination of commissions, consulting, and ongoing compliance management.
The economics are designed so that your very first client more than covers your entire CTA enrollment. Everything after that is growth.
The free training walks through the complete income picture — every revenue stream, the commission structure, pricing frameworks, and real client examples. It's the most detailed breakdown we can give you in 60 minutes.
Your Revenue Streams
Seven ways to earn as a CTA
SiteTrust commissions are the foundation. But a full CTA practice generates revenue from multiple services that naturally layer on top of each other.
This is a career, not a gig
CTAs advance through three levels based on active client placements. Each level unlocks additional benefits, recognition, and opportunities.
Levels are permanent once earned. Once you reach Senior or Master, you keep the designation — even if your active placements fluctuate.
Built for people ready to lead in responsible AI
Everything you need from day one
The CTA toolkit is designed so you can start serving clients across all four pillars immediately after completing training. No need to build your own frameworks from scratch.
See the Complete Opportunity in 60 Minutes
The free training walks through the complete responsible AI advisory opportunity, the leadership gap driving demand, the four-pillar framework, all 7 revenue streams, the commission structure, the toolkit, real client examples, and the 90-day path to your first engagement. Every attendee receives the AI Advisory Practice Playbook.
Register for the Free TrainingSiteTrust is the independent certification authority for responsible AI. We certify companies across four pillars — transparency, governance, regulatory compliance, and workforce sustainability — and list them in a public trust registry where consumers, partners, and regulators can verify their practices.
We built the Certified Transparency Advisor program to give advisors everything they need to help business leaders deploy responsible AI — the training, the credential, the tools, and a recurring revenue model built on the four pillars that define the field.
Learn more at sitetrust.com