Every Consultant Claims AI Expertise. Prove Yours Is Accountable.
The SiteTrust badge gives AI consultants, agencies, and service providers the credibility that separates real expertise from noise. Carry the standard. Build your practice around it. Earn while you grow.
The Opportunity
The Market Needs Professionals Who Are Accountable, Not Just Available
Companies know they need help with AI adoption. What they don't know is who to trust. The SiteTrust badge answers that question for them.
Stand Out in a Crowded Market
Thousands of consultants, coaches, and agencies are claiming AI expertise. The SiteTrust badge proves you're held to a standard — not just making claims.
Win Client Trust Faster
When a company sees the SiteTrust badge on your profile, they know you're accountable to the same standard you're helping them achieve. That's credibility you can't buy with marketing.
Build Recurring Revenue
Help companies earn their SiteTrust certification and earn ongoing commissions on every placement. Your advisory practice becomes a revenue engine, not just a service.
How It Works
Three Steps to Building Your Practice Around the Standard
Get your own badge. Help companies get theirs. Earn recurring revenue as your clients renew.
Get Your Badge
Earn your own SiteTrust Tier 1 certification. You carry the same badge you'll help companies earn — proving you practice what you advise.
Help Companies Certify
Use the tools, templates, and frameworks in the Client Trust Center to guide companies through the certification process across all four pillars.
Earn as They Grow
Receive commissions on every company you help certify — and ongoing revenue as they renew and advance to higher tiers.
One Badge. One Standard.
The Same Trust Mark for Companies and Professionals
The SiteTrust badge means the same thing whether it's on a company's website or your LinkedIn profile: this entity is accountable to the SiteTrust standard for responsible AI.
For companies, it says "we use AI responsibly." For you, it says "I help others use AI responsibly — and I'm held to the same standard." One badge. One meaning. One trust signal that your clients and prospects can verify instantly.
Use it on your website, your proposals, your presentations, and your social profiles. It's the credibility mark that works before you ever walk into the room.
The Business Case
A Practice Built on Recurring Revenue
The SiteTrust badge isn't just credibility — it's the foundation of a scalable advisory practice with multiple revenue streams.
Tier 1 Placements
Per company you help certify at Tier 1. One-time commission per placement.
Tier 2 Placements
Per company at Tier 2. Recurring annual commission as long as the company renews.
Tier 3 Placements
Per enterprise client at Tier 3. Recurring annual commission with the highest-value engagements.
Advisory Services
Governance consulting, policy development, workforce advisory, fractional CAIO services — all built on the SiteTrust framework.
The Premium Path
Certified Transparency Advisor (CTA) Program
The CTA Program is the most complete way to build your practice around the SiteTrust standard. You get your own badge, full training on the four pillars, the tools to help companies certify, and a business opportunity built on recurring revenue.
This isn't just a credential. It's a business plan with tools to execute it.
- ✓Your own SiteTrust Tier 1 Certification (badge + registry listing)
- ✓Complete CTA Training across all four pillars
- ✓CTA Credential & Digital Badge for professional branding
- ✓Auditor Toolkit (sales deck, templates, assessments, scripts)
- ✓Client Trust Center access with pillar-specific tools and resources
- ✓Commission eligibility on every company you help certify
- ✓Ongoing training updates and community access
- ✓CTA Directory listing — discoverable by companies seeking advisors
CTA Program
Certified Transparency Advisor
One-time enrollment. Includes your Tier 1 certification, training, tools, and commission eligibility.
Apply for the CTA ProgramLimited enrollment. Applications reviewed within 5 business days.
Who This Is For
Built for Professionals Who Believe Accountability Is Honorable
Whether you're an independent consultant or leading an agency, the SiteTrust badge signals that you hold yourself to a standard worth carrying.
AI Consultants
Independent advisors helping companies adopt AI responsibly and strategically.
Agencies
Digital, marketing, and technology agencies deploying AI solutions for clients.
Compliance & Legal
Professionals specializing in AI governance, regulatory compliance, and risk management.
Coaches & Trainers
Educators helping organizations build AI-ready teams and sustainable adoption cultures.
Ready to Carry the Standard?
Join the professionals already building their practices around the SiteTrust standard for responsible AI. Your badge. Your credibility. Your revenue.
Apply for the CTA Program