AboutMeet the Team

The humans behind the trust

Meet the Team

We're building the trust infrastructure for the AI era. Get to know the people making it happen.

SiteTrust is to AI transparency what SSL was to web security — the invisible infrastructure that makes the internet trustworthy again.
Vinnie Fisher

Vinnie Fisher

Founder & CEO

Serial entrepreneur who built and exited three 7-8 figure companies after 26 years as a corporate attorney. Now building the trust infrastructure for the AI era.

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Ayron Riberio

Ayron Riberio

Chief Technology Officer

Technology architect with deep expertise in building scalable platforms. Leads the engineering vision that powers the SiteTrust verification infrastructure.

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Melina Morote

Melina Morote

Client Services Director

Champion of client success who ensures every organization navigating certification receives exceptional support and guidance throughout their journey.

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Abril Lespade

Abril Lespade

Queen of Content

Creative storyteller who transforms complex AI transparency concepts into compelling narratives that educate, engage, and inspire action.

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Damjan Stankovic

Damjan Stankovic

Director of Marketing

Strategic marketer driving awareness and demand for AI transparency certification. Builds the campaigns that make SiteTrust the category leader.

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Sophia Fisher

Sophia FisherFisher Family

Policy Director

Policy expert navigating the evolving landscape of AI regulation. Ensures the SiteTrust Standard stays ahead of compliance requirements worldwide.

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Jacob Fisher

Jacob FisherFisher Family

Legal Intern

Emerging legal talent supporting policy research and compliance documentation. Bringing fresh perspective to AI transparency law.

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How we work

Trustworthy

We are what we certify.

We meet deadlines. We admit mistakes. We genuinely care about our team, clients, and partners.

Transparent

We practice what we preach.

We give direct feedback. We share the 'why' behind decisions. We don't hide problems.

Trailblazing

We go first.

We ship fast. We propose bold ideas. We don't wait for permission to lead.

Vision

The universal verification layer for AI transparency. When someone asks "Is this company trustworthy with AI?" they check SiteTrust — like checking for "https" before paying.

Mission

Certify 10,000 organizations and build the world's largest public registry for AI transparency. Trust that's effortless, verifiable, and universal.

We are not building an AI tool. We are building trust infrastructure for the AI era.

Ready to join the trust movement? Get certified or reach out.