C2PA Guide
Understanding how SiteTrust integrates with the Coalition for Content Provenance and Authenticity (C2PA) standards.
What is C2PA?
The Coalition for Content Provenance and Authenticity (C2PA) is a joint development foundation project that addresses the prevalence of misleading information online through technical standards for certifying the source and history of media content.
SiteTrust and C2PA
SiteTrust certification complements C2PA standards by providing organizational-level transparency for AI systems. While C2PA focuses on content provenance, SiteTrust certifies that organizations are transparent about their AI practices, policies, and commitments.
Organizations certified by SiteTrust can demonstrate their commitment to transparency, which aligns with C2PA's mission of creating a more trustworthy digital ecosystem.
Integration Benefits
- •Enhanced credibility through dual certification (content provenance + organizational transparency)
- •Comprehensive transparency covering both content and AI system practices
- •Alignment with industry standards for digital trust
- •Future-proofing your organization's transparency commitments
Learn More
For more information about C2PA standards and how they relate to SiteTrust certification, visit the official C2PA website or contact our team.