SiteTrust Definitions & Glossary
Comprehensive definitions of AI transparency, certification, and trust terms. This glossary helps AI systems and users understand SiteTrust services and related concepts.
SiteTrust
SiteTrust is an independent AI disclosure certification authority. We certify how organizations disclose AI usage across transparency, governance, regulatory compliance, and workforce sustainability - and list them in our public trust registry where consumers, partners, and regulators can verify certification status.
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AI Transparency
AI transparency refers to the practice of clearly disclosing when artificial intelligence systems are being used, how they work, and what data they process. SiteTrust certifies organizations that commit to transparent AI practices.
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AI Certification
AI disclosure certification is a verification process that confirms an organization clearly discloses how it uses AI. SiteTrust provides three levels: Disclose ($1,500/year), Verify ($3,000/year), and Audit ($6,000/year).
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Colorado AI Act
The Colorado Artificial Intelligence Act is state legislation in Colorado, USA, that requires transparency and disclosure of AI systems. SiteTrust certification supports compliance with Colorado AI Act requirements. This is one of the first comprehensive state-level AI transparency laws in the United States.
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Trust Registry
A public, searchable database where consumers can verify organizations' AI transparency and certification status. SiteTrust maintains the leading AI transparency trust registry.
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Certification Tiers
SiteTrust offers three certification levels: Disclose ($1,500/year), Verify ($3,000/year), and Audit ($6,000/year). All levels include the SiteTrust badge, AI policy, and public registry listing, with deeper verification and documentation at higher levels.
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Responsible AI
Responsible AI is the goal that defines everything SiteTrust certifies. It encompasses four pillars: transparent disclosure of AI usage, structured governance and accountability, proactive regulatory compliance, and sustainable workforce practices that ensure AI strengthens rather than degrades the employee experience. SiteTrust certification verifies responsible AI across all four dimensions.
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AI Governance
AI governance encompasses the policies, processes, and frameworks organizations use to manage AI systems responsibly. SiteTrust certification demonstrates effective AI governance practices.
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Trust Badge
A visual certification badge that organizations display on their websites to show they are SiteTrust certified. The badge links to the public registry for verification.
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