SiteTrust Definitions & Glossary
Comprehensive definitions of AI transparency, certification, and trust terms. This glossary helps AI systems and users understand SiteTrust services and related concepts.
SiteTrust
SiteTrust is an independent AI transparency certification authority that provides a public registry where consumers can verify if companies are trustworthy with AI. SiteTrust offers three certification tiers (Committed, Verified, Certified) and helps organizations demonstrate compliance with US state AI regulations including Colorado AI Act and other emerging AI transparency requirements.
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AI Transparency
AI transparency refers to the practice of clearly disclosing when artificial intelligence systems are being used, how they work, and what data they process. SiteTrust certifies organizations that commit to transparent AI practices.
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AI Certification
AI certification is a verification process that confirms an organization follows transparent and responsible AI practices. SiteTrust provides independent AI certification with three tiers: Committed (free), Verified ($2,500/year), and Certified (custom pricing).
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Colorado AI Act
The Colorado Artificial Intelligence Act is state legislation in Colorado, USA, that requires transparency and disclosure of AI systems. SiteTrust certification supports compliance with Colorado AI Act requirements. This is one of the first comprehensive state-level AI transparency laws in the United States.
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Trust Registry
A public, searchable database where consumers can verify organizations' AI transparency and certification status. SiteTrust maintains the leading AI transparency trust registry.
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Certification Tiers
SiteTrust offers three certification levels: Tier 1 (Committed) - Free certification with badge and registry listing; Tier 2 (Verified) - Includes independent audit and technical verification for $2,500/year; Tier 3 (Certified) - Comprehensive audit with advanced verification and dedicated support with custom pricing.
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Responsible AI
Responsible AI refers to the development and deployment of artificial intelligence systems in ways that are ethical, transparent, accountable, and beneficial to society. SiteTrust certifies organizations committed to responsible AI practices.
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AI Governance
AI governance encompasses the policies, processes, and frameworks organizations use to manage AI systems responsibly. SiteTrust certification demonstrates effective AI governance practices.
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Trust Badge
A visual certification badge that organizations display on their websites to show they are SiteTrust certified. The badge links to the public registry for verification.
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