We're excited to announce the launch of SiteTrust, a comprehensive AI transparency certification platform designed to build trust between organizations and consumers in the AI era.
The Problem
As AI becomes increasingly integrated into our daily lives, consumers are growing more concerned about transparency and trust. Recent research shows that 70% of consumers don't trust online AI systems. Organizations face a challenge: how do they demonstrate their commitment to AI transparency?
The Solution
SiteTrust provides independent AI transparency certification with three tiers: Committed, Verified, and Certified. Our public registry allows consumers to verify an organization's certification status and transparency score before deciding who to trust.
What Makes Us Different
- Independent certification by third-party auditors
- Public registry for consumer verification
- Aligned with Colorado AI Act and US state AI regulation requirements
- Network effects that drive adoption
Launch Timeline
SiteTrust is launching in Q1 2026, with early applications now being accepted. Organizations that get certified now will be founding members, establishing the standard before enforcement becomes mandatory in 2026.
Ready to become a founding member?
Apply for certification today