Research consistently shows that 70% of consumers don't trust online AI systems. This trust gap presents both a challenge and an opportunity for organizations committed to transparency.
The Trust Deficit
As AI becomes more prevalent, consumers are increasingly skeptical about how their data is being used, how decisions are being made, and whether organizations are being transparent about their AI practices. This skepticism translates directly into lost opportunities and reduced engagement.
Transparency as a Competitive Advantage
Organizations that demonstrate transparency through certification can differentiate themselves from competitors. SiteTrust certification provides a verifiable way to show consumers that you're committed to AI transparency, building trust and confidence.
The SiteTrust Registry
Our public registry allows consumers to verify your certification status before they decide to trust you. This verification builds confidence and helps responsible organizations stand out in a crowded marketplace.
Ready to build consumer trust?
Get certified today